Placement Music Gathers More than 265 Million Consumer Impressions During Super Bowl Press Campaign

Posted on March 12th, 2011 by Tammy Hurt - No Comments

PLACEMENT MUSIC & “DECLARATION ANTHEM” BY THE NUMBERS

Almost 75,000 Postings of Full Release(s)

More than 53,300 Postings (more than 71%) Included Placement Music Logo or “Declaration Anthem” Bug

Breakdown as follows: 

Release 1 - Placement Music / FOX Sports Release: 17,898 Postings of January 27th

Release 2 – Placement Music / Super Bowl Release:  26,410 Postings of Feb 4th iTunes

Release 3 – Partnership Pre-Super Bowl:  30,602 Postings of Feb 11thiTunes

Release 4 – Partnership Post-Super Bowl: Release Targeted to Military 

MEDIA RELATIONS-DRIVEN CONSUMER IMPRESSIONS: MORE THAN 83 MILLION

+ Enfluence Group Social Activation: 687,432 Influencers

+ TOTAL MONITORED CONSUMER/ MEDIA IMPRESSIONS TO DATE: Almost 84 Million

+ MOST-WATCHED TV EVENT IN HISTORY: 182 Million Viewers

= TOTAL CONSUMER IMPRESSIONS:  More than 265 Million

We express our sincere gratitude to Enfluence Group’s Ron Roeker and Kimberly Moran for their expertise and dedication in producing these incredible results.

Contact:  Enfluence Group – Ron Roecker – ron@enfluencegroup.com – 310.384.5641



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